Top 7 characteristics of much sought-after website information contentby Alwyn Botha Lots - the larger the volume of (mostly free) content you have available the better chance you have that potential customers will bookmark your website and visit your website again. Unique - the 'more unique' your content the better chance you have that people will bookmark your website and visit it again - they can get your unique content ONLY from you. Free - the larger the volume of free content you have available, the better your potential customers can clearly see your ability to meet their needs. Relevant - the more relevant your content is to a specific customer, the better the chance they will do business with you. Practical - the more practically useful your contents is, the better the chance potential customers will do business with you. They need practical (how to) advice they can act on. Quality - the higher the quality of your free content, the more you stand out from the competition. Free quality content is scarce. Needs - the better you understand and address potential customers' specific needs the better ... for them and therefore potentially for you too ... ;) When these characteristics are used in combination their powerful effects are multiplied, for example: Websites that want to stand out from the crowd should provide lots of unique, free (but valuable), relevant, practical (how to), quality content focussed on the customers' needs. Warning ! - there is no correlation between the length of an article and its potential value to you and your business - especially when considering this article. Think about it ... then ... act on it ...
This articles was written by Alwyn Botha, the founder of http://www.leveragedsuccess.com Visit http://www.leveragedsuccess.com for more articles and other resources to help you leverage the Internet for your financial success. To subscribe to the newsletter: Leveraged Internet Success, send email to mailto:leveragesuccess-subscribe@egroups.com |