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A few years ago, a man
appeared on the Internet Marketing scene. At that time he was
unknown to most people being active in this niche. But soon he
became one of the best known and most highly esteemed Internet
marketers today.
His name was Ken Evoy, and the book
(or rather course) that made him so famous, is "Make Your Site
Sell" - also better known as MYSS. |
What really made Ken stand out from the crowd was not just the
huge amount of information (more than 800 pages) and the depth
of expert knowledge in MYSS (see
Site Sell
Volumes), but also the price Ken charged for
his course. Whereas most courses of the size cost several
hundred dollars, Ken sold his course for just $17.
This caused quite a stir - to say it mildly - in the Internet
Marketing world.
Some people loved Ken's course - both because of the price and
the information itself. Other people almost hated MYSS, and
often openly criticized it in harsh words (see
Testimonials).
But the fact is that MYSS has become one of the most successful
and most higly praised courses on running a successful
e-business, ever, eventhough I wouldn't focus
almost exclusively on the search engines as a traffic tool, as
Ken does.
But all in all I really like his course, and I consider it to be
one of the most important courses on running an e-business.
Ken Evoy didn't start out in Internet Marketing, though.
Instead he started selling ideas and inventions for new toys and
games. That was in 1983. Later on, when the Internet became
popular, he became active in the penny stock market - on the
web. After much labor, Ken's website on this subject soon became
a very popular site. And this experience made the basis for
Ken's course MYSS.
Ken is born in Montreal, Quebec, Canada in the early fifties.
His education is in Anatomy and Medicine which he studied at
McGill University in Canada.
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