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Founded in 1998 by Larry Page and Sergey
Brin.
“Googol” as a mathematical term meaning
“1 with 100 following zeros”.
Beginning of 1997, Larry and Sergey
started their work with 20.000$.
Their company became more effective in
August 1998 with cash injection
(100.000$) of Andy Bechtolsheim,
Sun co-founder.
Address: 1600 Amphitheatre
Parkway
Mountain View, CA 94043
Telephone: 650.623.4000
Fax: 650.618.1499
Marketing characteristics
Google is one of the 5 most popular
internet sites of the world.
In the USA, it’s the 4th site with the
most clicks, right behind Yahoo!,
Time-Warner-AOL, Microsoft-MSN and
e-bay. (comScore May 2004)
Google got place 4 in France behind
Microsoft, Wanadoo, Free and Yahoo!.
(Nielsen/NetRatings May 2004)
Number one of most universities in
Germany, France, Italy, Pais Basco,
Spain, Switzerland and Australia
(Nielsen//NetRatings April 2004)
81,9 million users are visiting Google
monthly. (Nielsen/NetRatings Juny 2003)
Shares of market of search engines by
volume of undertaken research
USA > Google : 35%, Yahoo : 28% , AOL
16%
Remain world > Google 43%, Yahoo! 31%
(comScore February 2004)
France > Google : 73,3%, Yahoo : 7,5%
(Xiti/1ère Position)
Total audience : more than 50% of the
traffic of Google comes from the outside
of the
USA
21 offices established in 11 countries.
Principal financial data
Sales turnover 2003: 961,9 million $
Incomes Nets 2003: 105,6 million $
96% of the incomes of Google result from
publicity
9,5 % of the figure of afaires inversit
in R&D
Gross margin: 87%
Trading margin: 36%
Clear margin: 11%
Comparative with Yahoo!:
Sales turnover 2003: 1.625,1 million $
Incomes Nets 2003: 237,9 million $
Gross margin: 84%
Trading margin: 18%
Clear margin: 15% |